Open Grow. The heading is Can new customers find you? The line under it says Mortar checks Google, AI assistants like ChatGPT, directories and reviews. When your trade and town are set, that line names them. The scorecard is free for a first check. Grow as an add-on is what turns on the weekly work — prices are on the pricing page.
Before a check, the date line says Not checked yet. After a check it says Checked and then today, yesterday, or the date.
Steps
- If no website is selected, the page says Choose a website and lists your sites.
- The summary has four bars: Google, AI assistants, Listings, and Reviews. Each one reads Good, Needs work, Not set up, or Not checked.
- Press Check now when it is there. While a check runs, the label is Checking… and a count of answers. Starting one shows Starting check…. After a manual check, the same day says Check again tomorrow.
- Under that, Do these next is ordered Most impact first. A step can send you to Connect Google, Add details, Search & AI, Add Grow, or Open Grow.
If there is nothing to do yet, the list says No evidence-backed next steps recorded yet. A locked step says Step-by-step guide and weekly checks come with Grow.
What each score means
The section under the list is the scorecard.
AI assistants shows how many answers named the business, or AI answers not checked yet. The link reads See the, then the number of questions. Each one is marked Named, Not named, or Not checked. With Grow, Edit questions opens Tracked questions, up to 20. Suggest more adds some. A new one goes in New question, at least 5 characters, then Add question. Save question and Remove question are on each row. The line under the card is Free check once. Weekly with Grow.
Google search is Connect Google until Search Console is connected, then Google knows about your site or Not in Google yet. The rows include Pages sent to Google and Bing, Homepage in Google, and Search Console. On a free Mortar address, Search Console reads Set up by Mortar. See Connect Google Search Console.
Listings shows Name, Phone, Address, and Website. A blank field says Not set. An unfinished one adds incomplete. The address step asks for a street, a town, and a postcode. Those fields are on Business profile and opening hours.
Reviews starts as Connect Google to see your rating, with the button Connect Google reviews. After a fetch, the card shows the rating out of 5 and the number of Google reviews. The note is These are your connected Google review totals, not an estimate. The button becomes Ask for reviews. See show your Google reviews and ask customers.
Add Grow for the weekly work
Under the scorecard, Get recommended, not just found is the Grow add-on. The button is Add Grow. The note is Cancel any time. The list on that card is weekly AI assistant checks, a directory checklist and Google updates, owner-selected review campaigns, and a monthly report by email. While it is being added, the status is Adding Grow…. See the pricing page for the monthly amount.
Once Grow is on, the AI assistants line becomes Weekly checks and names the next day. The date line at the top adds next check and the same day.
If it doesn't work
If the page cannot load, it says Could not load Grow. Please try again.
If a check stops, the note is This check could not finish. Your last completed results are shown below. When it stopped for credits, the button is Resume checks.
If a question does not save, the toast is Question not saved. If it does not remove, the toast is Could not remove question. If Add Grow fails, the toast is Could not add Grow.
Common questions
Does the first check cost anything?
The AI assistants card says Free check once. Weekly with Grow. Weekly checks are on the Grow add-on — see the pricing page.
What do the four bars mean?
Each one is Google, AI assistants, Listings, or Reviews. The words beside them are Good, Needs work, Not set up, or Not checked.