Grow
Get found.
An add-on on Core or Pro. Morris lists your business, checks each week whether AI answers name you, and suggests fixes you approve.
What's included
The work, and the measurement.
Get listed
Your business is submitted to the main directories, with the same details everywhere.
- Bing
- Apple
- Yell
- Thomson Local
- FreeIndex
- Scoot
- Cylex
- Hotfrog
AI visibility
Every week Morris asks ChatGPT, Perplexity and Google AI the questions your customers ask, such as "best kitchen fitter in Ash Vale". He records whether you are named, who is named instead, and which sources the answer cites.
Weekly fixes
Up to three suggestions a week, from that evidence: a new service or area page, an FAQ answer, a job post from your photos, a page improvement, or a missing listing. You approve each one before it goes live.
Review campaigns
Ask recent customers for a Google review, with one automatic reminder.
Monthly report
How many AI answers named you, pages indexed, listings live, reviews gained, fixes made, and what to do next.
Paid memberships such as Checkatrade and Rated People are flagged as recommendations. Mortar does not sign you up.
Grow + Ads
Google Ads, inside a budget you set.
Everything in Grow, plus search campaigns built from your services, areas and website.
- You set the monthly budget. Morris never spends beyond it, and you can pause at any time.
- Google bills you for the ad spend. Mortar does not hold that money.
- Daily and monthly caps, and an automatic pause if the cost per enquiry gets too high or tracking breaks.
- The real cost per enquiry, because enquiries land in your Mortar inbox.
- Help getting set up on Google Local Services Ads. Google verifies the business directly.
- Changes come as recommendations you approve, such as pausing a campaign when the cost rises.
Pricing
Add it to Core or Pro.
You add Grow in the app. Cancel any time. Listings already built stay live.
Questions
Good to know.
Is Grow a plan of its own?
No. It is an add-on on Core or Pro. You add it in the app and can cancel any time. Listings already built stay live.
Will I show up on Google or in AI answers?
There is no guarantee of rankings or mentions. Grow does the listings, the weekly checks and the fixes you approve. The report shows what changed.
Do you sign me up to paid directories?
No. Paid memberships such as Checkatrade and Rated People are flagged as recommendations. Mortar does not sign you up.
Who pays for the ads?
You do. You set the budget, and Google bills you for the ad spend. Mortar does not hold that money. Grow + Ads is £99 a month plus VAT, and includes Grow.