Pricing
Core and Pro. No per-user fees.
Two plans. No per-user fees. Ever.
Run the whole business in one place.
- Get foundWebsite built by Morris, with the editorA free Mortar web address, or connect your own domainGoogle reviews on your site, and review requestsStructured data, fast indexing, and an AI-readable llms.txtA free Grow scorecard10 AI images a month
- Win the jobLeads inbox, contacts and live chatReply from the app or from your emailBooking requests: the customer picks a slot and you confirm itMorris drafts replies, writes estimates from your notes, and gives business advice
- Do the jobJobs and schedulingForms and checklists, signed on siteTeam chat for the whole crewMobile app
- Get paidEstimates and invoicesCustomer portalCard payments, Apple Pay and Google Pay
Keep winning work while you're on the job.
- Everything in Core
- Morris answers website chat and customer messages, 24/7
- Instant replies to new leads, with qualifying questions
- Texts back missed calls, and answers the phone
- Books jobs into your calendar
- Screens leads, and politely turns away the wrong ones
- Ballpark prices from your price list, and chases estimates in conversation
- 25 AI images a month
- Morris always says he's an assistant, hands over when unsure, never quotes outside your price rules, and every conversation lands in your inbox
How it works
You don't pay a cent until you're live.
Build
Build and edit your website for as long as you like. No card needed.
Go live
Publish on your free mortar.site address and start taking leads.
Keep it live
Subscribe to keep going, connect your own domain and unlock the rest of your plan.
No per-user fees
Add the team. Not the bill.
Most job management apps charge for every person who logs in. Core and Pro both cover the whole crew. The price never goes up because you added someone.
More than one business?
Each business is on Core or Pro.
Run a roofing company and a separate electrical business? Manage both from one login, each with its own website, inbox and branding.
Agencies & partners
10 client sites for $249 a month.
Then $20 per extra site. One dashboard for every client, with the right access for each.
About the Partner plan →Do I need a card to start?
No. Building your website is free. You only add a card when you subscribe to keep your site live after the 14-day free trial.
What's the difference between Core and Pro?
Core is for when Morris drafts, edits and advises, and you approve everything a customer sees. Pro is for when Morris answers, qualifies and books on his own, within rules you set. Both are per business per month, with no per-user fees.
What happens if I cancel?
You can cancel any time. Your site goes offline at the end of your billing period.
Do prices include sales tax?
Prices don't include sales tax. Any sales tax due is added at checkout.
How do I use the founding member offer?
Enter FOUNDING at checkout for 20% off Core for 12 months. First-time customers only, limited to the first 100, and valid until 31 March 2027.